Clearly Explain your Product or Service
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Get Better Search Engine Rankings
Statistically speaking, stale and overly wordy websites don’t do well. Websites with endless pages of text and images rank low in Google search. This can scare away customers who want to quickly understand a product, and purchase it then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention – fast!
Increase Traffic to your Site
Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.
Videos are Easily Shareable
An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets (although it should be! See our Blog). Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.