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Video Can Help Your Business!

14th March 2016 - Articles -

Video is everywhere. From advertisements on TV, to just scrolling through the news feed on Facebook.

It is estimated that by 2017, over 65% of all consumer Internet traffic will be video based.

You may be wondering, why do consumers want information from videos so badly?

Every day more and more people are relying upon getting their information in the form of videos. This is because not only is the information easy to consume, we can assimilate information from video faster than through reading a text article or blog post.

Videos are known to encourage consumers to engage more with businesses. Results show that video posts on Facebook receive up to 70 times the engagement of a picture post. Currently, some ninety two percent of marketers are using some kind of video in their content marketing. Eighty two percent of these marketers believe that it has helped to increase their income.

Here are just four ways you can introduce the use of videos into your business today:

  1. Internal team training

Tired of teaching your new employees how things work? The best way to overcome this problem is to create induction or process training in the form of video. By using videos as training resources, you save repeating yourself time and time again whenever someone new joins the business. Moreover, if the message is complex, the viewer is able to rewind and look over the video as many times as they need.

  1. FAQ page on your website

If you keep receiving the same questions form your customers, video could be the best way to answer them. Most people skim read through content on a page and fail to pick up vital information, even if it’s the information that they seek. Having a video eliminates this problem.

Sometimes, it may be difficult to explain a process to your customer through written text. This makes video perfect for explanations that need to be visualised. Also, people like to interact with people. By having a video answering questions, you give yourself an extra opportunity to build a connection with your potential customer, increasing your chances of making a sale.

  1. Introducing or explaining a new product or service

People on average spend over 5 times longer on a website with video. The chances of getting a page one listing on Google increases 53 times with video. 7 in 10 people view brands in a more positive light after watching interesting video content from them. A study of online fashion retailers showed that those using video on product pages saw a 134% boost in conversions.

With statistics like these, it’s easy to understand why more and more businesses are using video to explain and promote their products and services.

A demo video increases conversion rates by providing a creative and engaging story that demonstrates how your product functions in the real world, and what kind of impact it has. By using narrative and metaphor, a product video can create a better lasting impression in the consumer’s mind, leaving the product to be experienced rather than explained.

  1. Introducing an upcoming event or webinar

Do you have an event coming up? Videos are a great promotional tool to introduce your event to the world. In order to create intrigue and get people interested in coming to your event, they want to believe that it’s going to be worth their time; however, without the event having actually taken place yet, the benefits of attending may be hard to visualise. That’s where videos come in!

To promote your event, create a trailer that showcases everything the person needs to know about it. A trailer needs to raise awareness and encourage people to show up.

With the use of good music, a great script and cool graphics, you will have a much better chance of encouraging enthusiasm for your event.

The fact is, video works! We all use it. Your customers like it. If you’re not using video to promote your business, you could be losing out.

If you’d like to discuss creating a video for your business, talk to us. We’d be delighted to help.

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Steve is the MD and Founder of The WebMachine, now in its 18th year, and has been involved in helping businesses and organisations of all types build their brands and online multimedia presence throughout the UK and overseas.

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