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7 web Design Trends for 2015

14th April 2015 - Articles -

Year after year, the longevity of design trends is put to the test to see which ones will last another year. Marketers are always on their toes to keep up with the latest trends that will help their business or website to flourish and profit as much as possible online.

Here are seven web design trends for 2015 that will help your site stay fresh and look great!

1. Typography

Over the years, many websites have utilised simple serif fonts for the majority of website text. However, in recent years there has been more stress on sans-serif typography due to the current approval of minimalist design. The use of this font style has also become more universal due to the price drop of web design typography sets.

By using specialised fonts you’ll get a better combination of media and text on a website, resulting in a more pleasing, balanced look. In this competitive field with approximately 51 million websites formulated each year, minute details such as using captivating fonts can create a huge difference to the look and feel of a site.

2. Minimalist design

The use of mobile internet has experienced a massive increased in the previous years. In early 2014, the number of mobile internet users overtook desktop users . Undoubtedly, the focus on growing mobile websites has had a huge influence on the current stream in design minimalism.

Websites formulated for mobile usage must have smaller pictures and clearer text, as well as more user-friendly navigation menus to fit a small sized screen. Having the whole website simplified enables more content to be fitted onto smartphone screens, while still maintaining a stylish design.

3. Flat components

Flat components also continue to gain popularity. These are made up of items such as fine, enlargeable menus, and flatter, more simple buttons and graphics. These items minimize congestion on a website, and allow large pictures and videos to be placed in the background. Movement in the background omits any blank spaces and creates a feeling of motion and sophistication in a simply populated site.

4. Mobile alignment and responsive sites

Because websites have to be mobile friendly, the trend is to create stunning desktop sites that automatically translate to mobile sites, which also permit excellent fusion with social media platforms such as Facebook, Twitter, Snapchat any many others. It also allows the generation of content for tablets and Smartphone. As apps are altering mobile functionality, web-based tools are starting to include mobile friendly designs.

5. Broad navigation menus

Menus are becoming more sophisticated with the ongoing development of CSS (the styling code that sets the look and feel of your website). Menu options increasingly employ CSS in place of simple text and picture icons to enact neat grid designs and minimalist designed thumbnails to expandable navigation menus. This evolution helps organise desktop as well as well-designed, instinctive mobile menu content.

6. One page websites

More and more popular of late are scrolling one-page sites, which offer a distinctive way of navigating website content without having to jump from page to page. Whilst familiar navigation menus may still be present at the top of the page, links from these make pages scroll smoothly to the selected content instead of taking you to a new page. You can also access this content by simply scrolling down the page. Dynamic, animated effects with text and imagery can add a bit of fun and impact as you scroll down the page, bringing key content to life.

7. Video

It is estimated that by 2017, over 65% of all consumer Internet traffic will be video based. Every day there are more and more people are relying upon getting their information in the form of videos. This is because not only is the information easy to consume, we can assimilate information from video faster than through reading an text article or blog post. Videos are known to encourage consumers to engage more with businesses. Results show that video posts on Facebook receive up to 70 times the engagement of a picture post.

Adding professionally produced video to your site can reinforce your brand, increase understanding of your products or services, encourage visitors to your site to engage with it and, vitally, can really improve sales!

These simple design patterns are the most prominent in 2015, but there are others which are also setting trends. With increased mobile-internet use daily, marketers and designers alike generally prefer to use simple, sophisticated designs.

What design trends will you integrate with your business?

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Steve is the MD and Founder of The WebMachine, now in its 18th year, and has been involved in helping businesses and organisations of all types build their brands and online multimedia presence throughout the UK and overseas.

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